Creative Director & Stylist

I’m deeply involved in every stage of the creative process—from concept to launch—with a passion for storytelling through style, visuals, and strategy.

My journey began surrounded by art and design, with a fashion designer mother and a background in Media Production from LJMU. Founding my brand, TDS, pushed me further into the fashion world, where I developed a sharp eye for creative direction.

Whether styling a campaign, directing content, or consulting on brand identity, I bring a 360° approach to fashion and storytelling. I thrive on ideation and collaboration, helping brands connect with their audience through thoughtful, trend-aware visuals and messaging.

With a deep understanding of consumer behaviour and cultural shifts, I now offer fashion and brand consulting, specialising in style strategy, retail ideation, and creative concept development. [Recent work includes a presentation and workshop session with adidas, exploring Gen Z consumer trends and in-store experience].

Previous clients include adidas, Nautica, F1, OFFICE, Under Armour, GHD, Ellesse, JD, Money Penny and more.. with features in Vogue, The Guardian, Sunday Times, and The Financial Times.

If you're looking to work together—on a project, campaign, or consulting brief—I'd love to hear from you!

lettietds@gmail.com // 07894232541